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中国广播电视大学教学用书 外贸英语函电(修订版) 马宗贤编著

中国广播电视大学教学用书 外贸英语函电(修订版) 马宗贤编著

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更新日期: 2023-06-06
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推荐信息: 修订版   函电   编著   外贸英语   马宗贤

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内容简介
外贸英语函电(修订版)
作者: 马宗贤编著
出版时间:1994
丛编项: 中国广播电视大学教学用书
内容简介
  外贸英语函电是外贸英语中不可缺少的组成部分。外贸英语也许可以说是为开展对外经济贸易活动和社会活动所使用的英语。函电往来是开展对外经济贸易活动和社会活动中使用最广泛的通讯联系手段,是商业活动中的一个必要组成部分。本教材是中央广播电视大学英语系(外贸方向)外贸英语函电课的教材,供广播电视大学的英语专业(外贸方向)的学生和具有同等水平的自学者使用。希望通过学习,达到掌握外贸英语函电的基本词汇、基本句型和基本格式,对外贸业务中的某些环节的特点有所了解,能用英语草拟和阅读一般外贸业务文、电。本教材按业务环节编写,分14个部分,涉及引语、书信结构和格式,资信调查、建立业务关系、询价、发盘、还盘、接受、付款、装运和索赔等业务环节。本教材涉及的各个业务环节的书信力求包含必须掌握的基本知识,力求典型、实用、易学易懂。教材中有8个作业,可用以检查某些部分的学习内容。教师可以根据实际情况作为课堂练习或测验,或作为课外作业。本教材附有本课程的教学大纲、辅导材料、练习参考答案和自测题等6个附件。希望这些材料能对学习本教材有所帮助。本教材是以本人编著,经多年使用的广播函授教材为基础,加以补充、修订。本教材的出版,承对外经济贸易大学副校长黄震华教授和对外经济贸易大学继续教育学院副院长谢毅斌副教授的指导和支持,承继续教育学院外贸英语中心副主任冯建国副教授,以及该中心的高永胜等同志的支持和帮助,特此致谢。并向中央广播电视大学基础部的鄂鹤年、刘黛琳和杨启宁等同志表示感谢,感谢他们对本教材的出版的监督和关心。
目录
part 1 introduction
lesson 1 a letter is a personal contact
lesson 2 business letter-writing
part 2 structure and styles of business letters
lesson 3 the structure of a business letter
lesson 4 the styles of business letters
作业一
part 3 credit inquiries and replies
lesson 5 credit inquiry
lesson 6 reply to credit inquiry
lesson 7 trade reference
lesson 8 credit information
作业二
part 4 establishing business relations
lesson 9 an importer's self-introduction
lesson 10 a letter to a japanese exporter
lesson 11 a reply to the letter in lesson 10
part 5 inquiries and replies
lesson 12 an inquiry and the reply
lesson 13 asking for information about"seagull" cameras
lesson 14 sending catalogue and price list
lesson 15 a specific inquiry
作业三
part 6 offers
lesson 16 an offer without engagement
lesson 17 a firm offer
lesson 18 proforma invoice
lesson 19 a voluntary offer
作业四
part 7 orders
lesson 20 an order
lesson 21 acknowledging an order
lesson 22 confirming an order
part 8 telegrams
lesson 23 sample telegrams
lesson 24 composing telegrams
part 9 telexes
lesson 25 a sample telex
lesson 26 composing the telex message
作业五
part 10 counter-offers and replies
lesson 27 a counter-offer
lesson 28 declining a counter-offer
lesson 29 counter-suggestion to a counter-offer
lesson 30 a counter-offer and favourable reply
作业六
part 11 acceptance
lesson 31 a transaction on chemical fertilizer
lesson 32 acceptance of an offer of sugar
lesson 33 sending sales confirmation
part 12 payment
lesson 34 d/p and d/a
lesson 35 urging establishment of letter of credit
lesson 36 l/c amendment
lesson 37 extension of an l/c
作业七
part 13 shipment
lesson 38 shipping instructions
lesson 39 transshipment
lesson 40 urging shipment
lesson 41 shipping advice
作业八
part 14 claims
lesson 42 claim on wrong goods
lesson 43 reply to the claim on wrong goods
lesson 44 claim for shortweight and inferior quality
lesson 45 settlement of the claim for shortweight and inferior quality
附件一 simplified form of sales confirmation (for reference only)
附件二 a letter of credit(for reference only)
附件三 外贸英语函电课教学大纲
外贸英语函电课教学实施意见
附件四 辅导材料
part 1 introduction
part 2 structure and styles of business letters

part 3 credit inquiries and replies
part 4 establishing business relations
part 5 inquiries and replies
part 6 offers
part 7 orders
part 8 telegrams
part 9 telexes
part 10 counter-offers and replies
part 11 acceptance
part 12 payment
part 13 shipment
part 14 claims
附件五 练习参考答案
附件六 自测题
附件七 学习助手
part 1 introduction
part 2 structure and styles of business letters
part 3 credit inquiries and replies
part 4 establishing business relations
part 5 inquiries and replies
part 6 offers
part 7 orders
part 8 telegrams
part 9 telexes
part 10 counter-offers and replies
part 11 acceptance
part 12 payment
part 13 shipment
part 14 claims